Netherlands: what does the Dutch code of conduct require?
No licence, but a code of conduct. Purchase-linked entry is allowed up to €100,000 of prize value; an entry fee or a price uplift is not.
Rated: manageable
Planning effort, not legal risk, and not legal advice. Before every launch the mechanic is confirmed by a law firm admitted in the market.
In detail
Purchase-linked entry is allowed under the code of conduct, up to €100,000 of prize value. What is prohibited is an entry fee or a price uplift: the product tied to the game may cost no more than the same product without it, and communication costs are capped at €0.45 per entry
No licence, but a code of conduct: campaigns with a prize pool under EUR 4,500 may run several times a year, larger ones once a year per product with at most 20 draws, capped at EUR 100,000
Gaming tax (kansspelbelasting) on prizes above €449, at 37.8 % since 1 January 2026, remitted by the organiser
Stay within the code limits: stepping outside them turns the promotion into an unlicensed game of chance under the Gaming Act, which the Kansspelautoriteit enforces
Promotional games of chance are permitted under the Gedragscode Promotionele Kansspelen, a code of conduct rather than a licensing regime, which caps how often and how richly they can run. Purchase-linked entry is expressly allowed; what the code prohibits is an entry fee or a price uplift, so the product tied to the game may cost no more than the same product without it. Gaming tax (kansspelbelasting) applies to prizes above an exemption and is remitted by the organiser. Stepping outside the code turns the promotion into an unlicensed game of chance, so the frequency, value and price-neutrality limits are checked before launch. Status: mid-2026.
What this means for your campaign
Stay inside the code limits — stepping outside turns the promotion into an unlicensed game of chance. Gaming tax of 37.8 % on prizes above €449 is remitted by the organiser.
All 41 markets side by side
The permit check puts all 41 markets side by side and adds up the effort for your market selection. The full legal sources are on the market rules overview.
Planning a campaign in Netherlands?
Tell us the mechanic, the markets and the date. You get a fixed-price concept back within three business days, including the permit route per market.