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Run a promotion in 41 markets as easily as in one.
FIBRE® combines campaign technology, receipt validation, fraud prevention, compliance, payouts and local execution into one operating model, across 41 European markets.
One contract. One accountable partner. One platform.
Built with the same mechanics we ship for brands. Two of them to try; we configure them for your brand in days.
And that is the smallest thing FIBRE® does. Behind a single mechanic sits the platform that validates receipts, screens fraud, pays out across borders, reports live and holds compliance in 41 markets.
Simple for consumers. Serious underneath.
A brand hands us a brief. FIBRE® runs everything after the consumer taps. What happens to every single entry:
- 1EngageCode, receipt or open entry
- 2ValidateAI extraction and rules engine
- 3ProtectFraud and duplicate detection · FIBRE Shield™
- 4ComplyMarket rules, terms, eligibility
- 5RewardCashback, voucher, prize, sampling
- 6MeasureDashboard, CRM, reporting
One campaign. One platform. One audit trail.
What your customers actually see
A branded campaign in their language, on their phone: pick a product, enter with a code or a receipt, win or claim on the spot. The experience is yours end to end; FIBRE® runs underneath.
Campaign, participant and cashback figures are estimates based on 16 years of running campaigns.
We never publish a client's data, and never will yours. Under NDA, and only where that client has released it, we can walk serious prospects through a comparable campaign we have run.
Ask about a comparable campaign
We do not publish client numbers and we do not pass on client contacts. What we can do is ask.
- You tell us your category, your markets and the mechanic you have in mind.
- We identify a campaign of ours that is comparable, and ask that client whether we may discuss it with you.
- If they agree, we walk you through that campaign under NDA, at the level of detail they have released.
The European operating alliance behind FIBRE®.
Competence Alliance is an alliance of specialist companies that runs your promotion end to end. FIBRE® is the technology platform they run it on.
The operating team
Strategy, legal, localisation, campaign management, consumer service and retail execution. The team that answers the phone.
The technology
Campaign infrastructure, receipt validation, fraud prevention, payouts, reporting and audit trail.
Together One supplier. One team accountable for everything.
Every engagement is contracted with a single accountable legal entity of the Alliance, and delivered under its responsibility.
SUPERMARKET ····· STORE 1147
A receipt clears validation in seconds. Watch.
This is where a promotion gets operationally demanding: thousands of receipts in different European formats have to be checked and turned into a reliable payout decision. FIBRE® runs each submission through a pipeline of AI extraction, a deterministic rules engine and fraud screening via FIBRE Shield™, across 1,000+ receipt formats, with edge cases routed to human adjudication rather than rejected automatically. It is not a single black-box model. In a benchmark of 5,000 receipts against manually adjudicated results, this pipeline reached 95.5% validation accuracy; the full methodology and the underlying validation runs are available on request.
Your consumer waits minutes. Your team waits for nothing.
One operating model lights up a continent.
41 MARKETS
Local promotion law, local language, local prize taxation, handled in every one of them. Add a market with a signature, not a new vendor search.
Built to run European accounts, not a single office
Behind the platform is a distributed delivery network: specialists, licensed legal partners and local-language support across the markets you run in.
A licensed attorney in every one of the 41 markets · consumer support in local languages
Campaigns that moved product, not just metrics
Brands don't hire us for concepts. They hire us because the promotion ships on time, survives legal review in every market, and shows up in sell-out numbers.
Lotus Biscoff Leisure Fun
Sweet indulgence paired with adventure: 2-for-1 vouchers for over 1,000 leisure destinations across Germany, from theme parks and climbing gyms to zoos and mini golf.
Stimorol Enter & Win
An enter-and-win code promotion with an experiential grand prize, a meet-and-greet with a well-known Swiss musician and ongoing instant wins, run end to end under Swiss promotion law.
tetesept: Everybody wins
Buyers of kids' shower gel received 2-for-1 vouchers for 1,000+ leisure activities. A novel incentive format at the time.
HP Nürburgring promotion
A free race ticket with every laptop, plus a chance to ride in a race car. The promotion cleared old stock and drove record holiday sales.
Whatever the campaign, the same platform underneath
Instant win, cashback, code sweepstakes, sampling. Each one branded for your product and run end to end on FIBRE®. Illustrative examples with fictitious brands.
The old way spreads your promotion across multiple vendors. FIBRE® is one line item.
Here is what a typical five-market promotion looks like before and after FIBRE®.
The vendor patchwork
- A promo agency per region, a tech vendor, a validation provider
- A law firm briefed separately in every market
- 8 to 12 weeks lead time before anything goes live
- Five contracts, five invoices, five points of failure
- Costs that are only final after the campaign ends
One platform, one price
- Every mechanic, every market, on one system
- Compliance packs pre-approved and practice-tested
- Live in 48 to 72 hours, for onboarded brands
- One contract, one PO, one all-inclusive price
- The number on the quote is the number on the invoice
What the all-inclusive price includes
- The FIBRE® platform
- Campaign build
- Legal compliance and verified terms
- Automated receipt validation
- FIBRE Shield™ fraud prevention
- Consumer support
- Standard reward and cashback mechanics
- Live reporting
Cashback payouts, prizes and prize procurement, plus any bespoke development, third-party integrations or special mechanics, are quoted separately and always labelled as such. See what's included and what sits outside the platform price →
How much coordination does your current setup carry?
Move the sliders. The numbers update to show what FIBRE® replaces.
Illustrative model based on a typical multi-vendor setup: regional agencies, tech and validation providers, and separate legal counsel per market.
See calculation assumptions
The figures are structural, not price quotes. They show how coordination effort typically scales in a multi-vendor model, and what a single operating platform replaces.
- Vendor contracts assume, per market, a local agency plus shared technology, validation and legal counsel. More markets mean more parallel relationships to manage; FIBRE® consolidates them into one.
- Lead time grows with each market added, because terms, permits and localisation run in parallel and need alignment. A single platform and one legal network shorten this.
- Invoices per year follow from the number of vendor contracts multiplied by the campaigns you run. One operating model means one invoice line instead of many.
Your own numbers will differ by market mix and campaign design. This model is here to show the shape of the saving, not to quote it.
Four disciplines your competitors buy separately
Platform, legal, execution and retail activation usually live at four different vendors who have never met. We built them as one product, under one contract: the FIBRE® platform, legal compliance for 41 markets, promotional execution in 20+ languages, and sampling and retail activation.
Brief on Monday. Compliant concept by Thursday.
You bring the brand and the budget. We handle everything between the idea and the payout: the legal, the build, the validation, the payouts and the compliance, across every market.
Consult
Legal and campaign experts scope your promotion together, so the concept that excites marketing is the one that clears legal.
Configure
Pick your mechanics, markets and prize logic. Compliance packs and fulfilment attach automatically. No line item surprises later.
Launch
Campaign sites, winner portals and consumer journeys go live on FIBRE® in days. Onboarded brands launch in 48 to 72 hours.
Measure
Participation, redemption and ROI update live. You optimise mid-flight instead of reading about it in the final report.
Trusted to run the promotion, not just design it.
"Our internal effort stayed minimal."
"With the team we ran sampling promotions for Bepanthol that let customers experience the product's benefit right at the point of sale. The activations were superbly planned and ran with complete professionalism, the response from retail and from consumers exceeded our expectations, and thanks to evaluations and live reporting our internal effort stayed minimal. After years of mixed agency experiences, this was a different league: a partner that doesn't just plan promotions but actually runs them."
"I’ve run activations and prize promotions with this team, and what stands out is how completely they take over the operation: the mechanic, the prizes, fulfilment and compliance, all handled, planned to the last detail and delivered exactly as promised. Every time, participation and reach came in above what we had expected. These are people who can run a promotion, not just design it."
Campaigns across 41 European markets, EU and non-EU.
Consent-based processing of personal data and CRM-ready exports.
Campaigns run on EU servers, with a separate database per market where the project calls for it.
Signed data processing agreements on every campaign.
Seven layers of fraud screening before any payout.
Send a brief. Get a priced concept in 3 business days.
You get back a complete, fixed-price concept: campaign mechanic, target markets, compliance approach, operating model, indicative timeline and price. No pitch deck, no sales theatre.