The engagement platform built for Europe's rules
Anyone can run a promotion in one country. FIBRE® runs it in 41, with the receipt validation, fraud screening and market-specific compliance already inside the platform. Idea to live campaign in as little as 48 to 72 hours once your brand is onboarded.
FIBRE® is the current-generation platform, built on 16 years of operating experience. Current production metrics, and client references where the client has released them, are available during procurement under NDA.
The industry makes you choose. FIBRE® doesn't.
Flexibility or compliance. Speed or security. Quality or affordability. FIBRE® delivers all four, on one platform and under one agreement.
Flexibility. Purchase promotions, gamification and loyalty. All 41 markets, the formats each campaign needs.
Insight. Real-time analytics and CRM-ready consumer data.
Built-in compliance. Market-specific compliance across 41 markets.
Risk control. Receipt validation and fraud prevention integrated.
Efficient. One platform consolidates services otherwise spread across several vendors and agencies.
Purpose-built, and controlled by us
FIBRE® was built for our European promotion operating model, not adapted from a general-purpose tool. Promo Consulting Solutions GmbH controls the platform, its source-code repository and its product roadmap. The development companies involved — the software engineering members of the Alliance — have granted it the exclusive contractual rights required to operate, modify and further develop the source code. Which mechanics, fraud controls, payout functions and market requirements get built next is our decision, not a third-party provider’s.
A look inside the platform
The same views our team uses to run every campaign.
Everything a campaign needs, in one system
1,000+ receipt formats, read by AI
95.5% of receipts decided automatically in a benchmark, from German supermarket thermal paper to Italian e-receipts. Uncertain ones go to a person, so every submission gets a decision.
Seven layers between you and fraud
FIBRE Shield™, our fraud defence stack, screens every entry across seven layers: IP address checks, behavioural analysis, layout analysis, document analysis, detection of computer-based editing, textual analysis, and online fraud detection. Fraud is blocked before it costs you a prize.
Purchase, play and loyalty — one system
Three families on one engine: proof-of-purchase mechanics (cashback, instant win, prize draws, receipt upload, sampling), engagement mechanics (quizzes, photo and video contests, voting, spin the wheel, scratch cards, advent calendars) and ongoing loyalty programmes with points and tiers. Ready-to-use web and app interfaces in every market language. All mechanics at a glance →
Campaign performance and committed cost, live
Participation, payout and engagement rates update in real time, alongside the reward budget already committed. Shift budget mid-campaign instead of learning what happened afterwards. What the campaign is worth in profit depends on margin and baseline sales, which sit in your figures, not in ours.
Consumer data you can actually use
GDPR-compliant participant data syncs straight into your CRM, consented, structured and ready for re-engagement.
Built for launch-day traffic
Built for high platform availability and load-tested for TV-spot spikes. Your campaign stays up when the audience shows up.
Explore the platform by solution: Receipt validation · Instant win & prize draws · Cashback & rebates · Consumer data & insights · Sampling & retail activation
Four choices, and the promotion exists
Most promotion projects start from a blank page. On FIBRE® they start from four decisions, and everything downstream follows: entry, validation, fraud screening, payout, reporting and the legal pack.
The mechanic
Cashback, instant win, prize draw, sampling, quiz, contest, loyalty programme.
The proof
A photographed receipt, a pack code, a coupon scanned at the till, or no purchase at all where the market requires that.
The reward
Cash to a bank account, gift card, virtual card, voucher, physical prize, or points in a running programme.
The extras
Gamification where it earns its place: streaks, tiers, referral, a wheel, an advent calendar.
Configured, not rebuilt from scratch each time. That is why a campaign goes live in weeks rather than quarters, and why the twelfth market costs less than the first.
How FIBRE® powers every campaign
Plan & configure
Tailored setup with pre-configured templates, legal compliance packs and modular components. Structured right from day one, no costly rework.
Launch fast
Once onboarded, go live in as little as 48 to 72 hours with a ready-to-run framework, whether it's cashback, prize draws or learning modules.
Automate & validate
AI-driven receipt validation, real-time participant tracking and automated workflows, so the participant never feels the machinery.
Measure & optimise
Live dashboards and in-depth analytics. Adjust instantly, refine engagement and optimise ROI throughout the campaign.
FIBRE Shield™: fraud prevention with a name
FIBRE Shield™ uses several independent detection layers. Each layer assesses different risk signals; suspicious entries are blocked or routed to manual review. You focus on your promotion. We handle the fraud risk.
What your customers actually see
A branded campaign in their language, on their phone: pick a product, enter with a code or a receipt, win on the spot. The experience is yours end to end, the platform underneath is FIBRE®.
Promotion software is easy to find. Someone who runs the whole thing is not.
SaaS tools give you a builder. Agencies give you a campaign. FIBRE® is the third thing: one platform for build, validation, payout and reporting, across 41 European markets, EU and non-EU, with one team accountable for running it.
One platform, three named things
Campaign management and brand configuration
The always-on destination
Where all of a brand's promotions, games and rewards live, behind a single sign-up, staying live between campaigns.
Validation, rules, fraud and reward infrastructure
The machinery behind any front end
Receipt validation, win logic, cashback payouts, coupon control and winner handling.
Compliance, security and operational assurance
The legal and compliance layer
Terms, permits, prize tax and winner obligations, organised by us, per market.
Three ways to run a promotion. One survives procurement.
| Capability | FIBRE® | Agency network | Self-service tool |
|---|---|---|---|
| Launch time | 48–72h* | 8–12 weeks | days, DIY |
| Legal compliance, 41 markets | ✓ built in | per-market briefs | ✕ your problem |
| Receipt validation technology transactions billed per confirmed receipt | ✓ | outsourced | basic |
| Fraud prevention | ✓ FIBRE Shield™, seven layers | varies | ✕ |
| One contract, all markets | ✓ | ✕ | tool only |
| Winner handling & fulfilment | ✓ end to end | ✓ | ✕ |
| Fixed operating fee, every line named up front | ✓ | ✕ open-ended | licence + hidden ops |
| Real-time reporting | ✓ | end-of-campaign | ✓ |
* For onboarded brands; a first campaign adds one-time onboarding, scoped per brand.
Common questions about FIBRE®
How does FIBRE® ensure legal and regulatory compliance?
FIBRE® ships with market-specific compliance packs: terms drafted and reviewed by the licensed attorneys of our coordinated network, plus the filings each market requires, prepared before launch. Competence Alliance is not a law firm and does not itself give legal advice; we manage the network and coordinate the engagement.
What makes FIBRE® different from agencies or other promo tools?
FIBRE® unites marketing, legal, IT and analytics in one platform, removing the need for multiple vendors and reducing cost and delay.
How quickly can I launch a campaign?
For onboarded brands, setup takes minutes and campaigns go live within 48 to 72 hours. First-time brand onboarding (contracts, brand assets, data setup) comes before that clock starts and is scoped individually; depending on your systems it can take a few weeks.
Can I run campaigns in multiple countries?
Yes. FIBRE® supports local, regional and pan-European campaigns and adapts each promotion to local legal and cultural requirements, with multiple languages and currencies.
How secure is FIBRE® with consumer data?
FIBRE® supports GDPR-compliant data processes, automated receipt validation and anomaly detection, so participant data is processed in a structured way and campaigns are protected against misuse.
Do I need technical expertise to use it?
No. Modular components and an intuitive interface let marketers set up campaigns without heavy IT involvement.
Can I use only some modules?
Yes, FIBRE® is fully modular. Pick only the components you need.
A receipt is not a yes-or-no question
A basic proof-of-purchase check answers whether your product appears on the receipt. FIBRE reads out every line — including your competitors’. Other providers read line by line too; what differs is whether it is included and what it costs. And which attributes get captured is yours to define.
- ✓Product description
- ✓SKU and EAN
- ✓Quantity per line
- ✓Unit price and line total
- ✓VAT rate per line
- ✓Retailer, location and date
- ✓Flavour and variety
- ✓Weight and fill quantity
- ✓Pack size and case unit
- ✓Variant and version
- ✓Promotional and value packs
- ✓Competitor products in the same basket
If your product differs by an attribute not listed here, that is the one we read. You define the target attributes, not us.
We do not believe in standing still.
Standing still is a slow form of dying. FIBRE therefore never stands still: new mechanics, new markets, new checks — because retail, regulation and fraud do not hold still either.
What is enough today will not be enough next year
Receipt layouts change, retail chains switch systems, fraud patterns learn. Validation that does not keep up eventually checks against a world that no longer exists.
Your requirement is our backlog
What a campaign needs and does not yet exist gets built. Not declined, not deferred to a roadmap two years out.
Progress without a migration project
New capabilities appear on the running platform. You get them without having to set up an upgrade project to receive them.
See a real campaign, live
Ask for a guided walkthrough of a live campaign.