Services

Everything around the campaign, handled

FIBRE® is the engine. Around it, we provide the legal, operational, creative and engineering services that make pan-European promotions run without friction.

The three core strengths of Competence Alliance: software development, legal and compliance, marketing expertise
Service

Legal compliance service

Market-by-market legal frameworks and pre-approved compliance modules, with terms, registrations and legal advice delivered by the licensed attorneys in our coordinated network, so you launch fast and stay on the safe side of regulation.

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Service

Promotional expertise

Campaign mechanics, creative execution, winner portals, prize fulfilment and consumer support. Sixteen years of running promotions at retail scale.

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Sampling & retail

Sampling, couponing & retail integration

Sampling, couponing and retail integration, down to the till.

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Platform

FIBRE® consumer engagement platform

The all-in-one system for cashback, instant win, prize draws, receipt validation and real-time analytics across 41 markets.

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Add-ons

Data, payments and fulfilment

AI-powered data analysis, reporting, payment and e-commerce solutions, and physical or digital prize logistics, integrated with the platform.

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Custom builds

Custom development & integrations

Bespoke campaign sites, custom UX and gamification beyond the standard library, and tailor-made API connections into your own systems or those of your retail partners. Delivered by the engineering team behind FIBRE®: the platform itself grew out of exactly this kind of custom development.

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One accountable partner

All of it, from one partner

THE OLD WAY5 to 20 separate vendorsWITH FIBREOne partnerOne contractOne invoiceOne accountable team
Custom development

When the library isn't enough, we build.

FIBRE® started as custom development: engineers creating bespoke promotion technology for individual brands. That capability never went away. It became the platform, and it is still available for everything the standard library doesn't cover.

Design & UX

Bespoke experiences

Custom campaign sites, brand storytelling and gamification mechanics designed from scratch, when your promotion needs more than a configured template.

Engineering

Custom integrations

Tailor-made API connections into your own systems, loyalty programmes or retail partner infrastructure. Your systems are the fixed point. We adapt.

Partnership

An extension of your team

For complex programmes we work as part of your marketing and IT teams: scoping, prototyping and iterating with you instead of just executing a finished spec.

Every custom project is scoped separately, based on your requirements. Everything else on this page still applies: one contract, one team, and the compliance layer involved from day one.

Industries

Built for brands people buy every week

FMCGConfectionery & snacking

Receipt-validated trial and repeat-purchase mechanics at supermarket scale.

FMCGBeverages

Code promotions, instant wins and on-pack campaigns across borders.

HealthHealth & beauty

Compliant sampling and cashback where advertising rules are strictest.

TechConsumer electronics

High-value cashback and bundle promotions with fraud screening to match.

HomeHousehold & cleaning

Everyday-category engagement that turns one purchase into a habit.

RetailRetail & loyalty

Retailer code games and loyalty mechanics, at the scale of national retail activations.

Frequently asked questions

Can services be booked without the platform?

Yes. The legal and compliance work is available standalone, with or without FIBRE. Strategy, campaign build, winner handling, fulfilment and consumer support form the service layer around the platform.

Who is the contracting party?

Promo Consulting Solutions GmbH, under one contract covering the markets in scope. The legal advice in each market comes from an attorney admitted there.

Do we have to replace our agencies?

No. The work can sit alongside existing agency relationships and cover only the parts you want handled centrally.

Not sure which setup fits?

Tell us the market list and the mechanic. We'll map the rest.

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