One contract. Specialists in technology, marketing and compliance.
The Competence Alliance brings specialised companies and experts together under one operating model: software development, campaign expertise and compliance, with one point of contact, one coordination and clear contractual responsibility to the client.
I have been running consumer promotions in Europe since 2010, and the same problem kept coming back: a campaign that is simple in one market turns into a coordination exercise in five. A different agency here, a different law firm there, technology from a third party, and a brand team in the middle holding it all together.
Competence Alliance exists to remove that middle. One contract, one accountable partner, one platform, and an independent licensed attorney in every market we operate in. That is the whole idea. It is also why brands stay with us from one campaign to the next.
Bernhard Mueller, PhD
CEO and Founder
The people behind the Alliance
The Alliance Board is made up of four managing directors elected by the member companies. Each member company holds three votes, and the Board is elected for one calendar year, so a seat is never automatic. The Board sets the direction, campaign delivery is run by the operating team, and every engagement is contracted with one accountable company, so clients keep one point of contact throughout.
Bernhard Mueller, PhD
Founder & Managing Director
Phil Studebaker
Co-Founder & Managing Director
Gernot Pflüger
Managing Director, member company
Michael Neumeier
Managing Director, member company
Campaign operations
Setup, live running and moderation across every market of a campaign.
Software development
Platform, dashboards and integrations.
Legal coordination
Coordinated engagements with the licensed attorneys of our network: a licensed attorney in every one of the 41 markets. They advise, we coordinate.
Consumer support
Participant care and moderation in 20+ languages.
Design & campaign builds
Sites, portals and consumer journeys, localised per market.
Data & reporting
Analytics, dashboards and end-of-campaign analysis.
The layer above the companies
The Board sets the direction, the member companies do the specialist work — and these five run across both. They are the coordinating layer, not the whole team: each of them is backed by the local staff of the member companies, and further cross-company account managers work underneath them. They route your campaign to the company that fits it, direct that company’s teams, and stay accountable to you throughout. You never have to coordinate those companies — but you can always see them: which member company delivers which part is named in the offer and in the subcontractor list, so your procurement can approve them.
The portraits show real members of our team. The shared office setting was composed with AI assistance.
If a payout stalls in Serbia or a permit is stuck in Poland, it lands on my desk. Bernhard Mueller, PhD, reachable directly on +49 661 29191 488.
Specialists in every field, one partner on your contract
Each member excels in its own domain while contributing to a shared vision: marketing solutions that hold up in the market, and in front of a regulator. From ideation and platform development to campaign execution and regulatory safeguarding, the Alliance covers the entire journey. Every engagement is contracted with Promo Consulting Solutions GmbH, Berlin. The member companies deliver under its responsibility as named subcontractors, so you hold one contract, one invoice and one liable counterparty.
The members are legally separate companies, working in digital and marketing, events and software engineering. Some of them hold shares in one another, in some cases wholly and in some cases in part; between others there are no shareholdings at all. Which company delivers which part of your campaign, and how the shareholdings run, is set out in the offer and in the subcontractor list before you commit. Alongside the members sits a network of licensed attorneys, one in each of the 41 markets, engaged and paid by us — the Alliance is not a law firm and provides no legal services.
Compliance before launch, not after
Prize taxation, permits, age limits and disclosure are handled before a campaign goes live. Since 2016, no campaign we have coordinated has, to our knowledge, been stopped by a regulator or court.
One accountable point, every market
You have a single partner who stands behind the build, the legality, the payout and the result, in every market of a campaign.
We run it, we don't just build it
The platform automates the mechanic, but winner emails, prize procurement, retail coordination and receipt checking are done by people. That is the part we stand behind.
The same standard, a different operating model
| Traditional approach | Competence Alliance |
|---|---|
| Several vendors per campaign | One contract |
| Several owners, shared responsibility | One point of contact, one steering hand |
| Technology separated from legal | Platform and compliance in the same process |
| Every country organised separately | Managed across borders |
| A tool plus bought-in services | A platform plus operational responsibility |
Competence Alliance combines the three competencies cross-border promotions actually require: technology, regulatory expertise and operational delivery. One point of contact. One contract. One responsibility.
Three disciplines, one contract
Software development
Scalable platforms, loyalty solutions, real-time dashboards and engagement tools, with AI and system development.
Campaign expertise
Compelling campaigns, intuitive user journeys and consumer insight that maximises engagement, from strategy to execution.
Compliance services
Legal coordination for multi-country campaigns: GDPR, local regulation and brand safety, handled by the licensed counsel in our network, with counsel-reviewed frameworks and monitoring.
Competence Alliance is not a law firm and does not itself provide legal advice. Terms, permits and counsel come from the independent, licensed attorneys of our network, with an attorney in every one of the 41 markets; Competence Alliance coordinates.
A 360° scope of services
- FIBRE® consumer engagement platform
- Cross-border campaign management
- Legal compliance & promotion regulation
- Receipt validation & fraud prevention
- Strategy, creative and campaign delivery
- Consumer support & fulfilment
- Analytics, reporting and CRM data
- Integrations, payment and cloud technology
How a campaign is staffed
150+ specialists across more than 20 languages, coordinated by the five above, carried contractually by one company.
One legal entity carries the engagement, invoices it and is liable for it: Promo Consulting Solutions GmbH, Berlin. Everything below delivers under its responsibility.
The member companies are legally separate. Some hold shares in one another, wholly or in part; between others there are none. This is not a group under common control: your contracting party and your counterparty for liability is Promo Consulting Solutions GmbH alone.
150+ specialists across the member companies, working in more than 20 languages. Campaign build, creative, data, payouts and consumer support are staffed from there. They are not exclusively assigned to one client; who staffs your campaign, in which role, is named in the offer.
They decide which member company delivers which part, set the direction, and stay your counterpart from brief to final report.
A licensed attorney in each of the 41 markets, engaged and paid by us. They draft the participation terms and sign off the mechanic before launch, in their own market and in their own language.
Receipt validation runs on the platform: in a benchmark 95.5 % of receipts were decided automatically and the uncertain ones went to human review before payout. Consumer support answers in the local language.
If something stalls, it does not queue behind an account layer. The managing director is reachable directly on +49 661 29191 488, and that is the same number a stuck payout or a delayed permit ends up at.
Who is liable, who processes, who owns what
You do not have to coordinate the companies in the network. We can still name them, and we do so before you sign. The six answers a vendor assessment needs:
Promo Consulting Solutions GmbH, Berlin. One contract, one invoice, one liable counterparty. The member companies deliver under its responsibility.
Which member company delivers which part is named in the offer and in the subcontractor list, before you commit. Members that hold shares in one another are listed like any other subcontractor and are subject to the same approval. Your procurement approves them; you never have to coordinate them.
Promo Consulting Solutions GmbH acts as processor for your campaign data. Member companies and hosting providers act as sub-processors and are listed. Processing and storage take place in the EU.
Set out in the services agreement, together with the execution guarantee: if a market has to be stopped or re-run because of an error we are responsible for, we refund the operating fee for that market.
Promo Consulting Solutions GmbH carries public liability (Betriebshaftpflicht) and professional indemnity (Vermögensschadenhaftpflicht) cover. A certificate naming the insured entity, the sums insured and the territorial scope is provided on request, before contract.
You are the controller of the campaign and participant data; we process it on your instructions and you can export it at any time in a structured format, within the consent, the purpose and the legal basis it was collected under. The content created for you is yours. We retain the rights in the FIBRE platform and its components.
Further evidence, for example on continuity and recovery planning or on screening of payout recipients, is provided as part of the vendor assessment. Company master data, invoicing, documents and the things we do not hold are on the supplier pack.
Work with the Alliance
One network of experts instead of juggling vendors.