Questions brands actually ask about promotions in Europe
Who runs consumer promotions in Serbia?
Competence Alliance runs receipt-validated promotions, prize draws and cashback campaigns in Serbia end to end: localised terms, the required filings, winner handling and payouts, on the FIBRE® platform.
Who handles cashback payouts in the Balkans?
We do, in-platform: receipt validation, fraud screening and payouts localised per country across EU and non-EU Balkan markets including Serbia, Bosnia, Albania and Kosovo. Serbia and Albania are inside the SEPA zone, so payouts there are bank transfers; Bosnia and Kosovo are outside it, so cashback there is paid as a voucher or code.
Who files promotion permits in Albania?
Our legal network prepares and files the required permits and answers the regulator, before launch, so the campaign date holds. The same applies in other permit markets across south-east Europe.
Can FIBRE do more than cashback and prize draws?
Yes. Three families run on the same engine: proof-of-purchase mechanics (cashback, instant win, receipt upload, sampling), engagement mechanics (quizzes, photo and video contests with moderation and jury, voting and polls, spin the wheel, scratch cards, advent calendars) and ongoing programmes (loyalty with points, tiers and a reward catalogue, running year-round rather than campaign by campaign). Quizzes and standard game mechanics are in the operating fee; elaborate custom games are quoted separately.
Do you run promotions outside Europe?
Yes, on request. We say 41 European markets because that is where our network of licensed attorneys is permanently in place, not because the platform stops at the coast. Mechanics, payouts, reporting and data export work in any market. Receipt validation ships ready for Latin, Cyrillic and Greek receipt formats; for Chinese, Japanese, Thai, Arabic and other scripts we build the validation layer for the campaign. Pricing follows the European model: the fixed operating fee stays flat, with local legal counsel and any validation build quoted separately. How that works.
Can one promotion run in EU and non-EU markets at once?
Yes. One campaign logic runs across all markets; terms, permits, data handling and payouts are localised per market, including non-EU data law.
Who pays the prize tax on promotion winnings in Europe?
It depends on the market, and that is exactly what we handle: prize tax and winner obligations are settled per market before a winner ever asks.
How fast can a receipt promotion go live in Europe?
For onboarded brands: 48 to 72 hours. A first campaign adds one-time onboarding, scoped per brand; our fastest brief-to-live including onboarding and compliance was one week, and depending on your systems it can take a few weeks.
Who controls the participant data?
The brand is the controller, we process on its instructions. Data is collected consent-first and held on EU servers in a data set separated per campaign, in its own database per market where the campaign design or local law calls for it, and is exportable to the brand's CRM at any time.
Do we need a software licence or an agency?
Neither alone. FIBRE® is one platform that builds, validates, pays out, complies and remembers, with one team that answers the phone.
What is included as standard?
The core platform and its mechanics: instant win, prize draws, receipt-upload promotions, no-purchase and skill-based entry, cashback and loyalty logic, FIBRE Shield fraud screening, the standard reward types, and campaign terms drafted and verified by our legal network. Standard gamification and the receipt validation technology are included. What is billed separately is the validation transaction: each confirmed receipt at a rate agreed before launch.
What typically costs extra?
The validation transactions, billed per confirmed receipt at a rate agreed before launch, plus what your consumers actually receive: cashback, prizes and their procurement. Beyond that: bespoke development, third-party integrations, special proof-of-purchase mechanics such as in-pack codes or a physical token, and compliance work beyond the verified terms, for example bonds, filing fees and notarial steps in the stricter markets. Pricing is configured per campaign scope, so the operating fee in the quote is the operating fee on the invoice. Confirmed receipts and the reward budget are billed as agreed, and shown separately.
Who provides the creative and brand assets?
You do, through your own brand or agency: campaign artwork and a current brand style guide. With those in hand we build faster and stay on-brand. If you would rather we produce the creative, we can, as a separately quoted item.
Planning a multi-market promotion?
Send your campaign brief with the markets, mechanic and timing. You'll get back a fixed, priced proposal, not a sales call. Or ask for the capabilities deck.