Every campaign builds an asset: your own consumer data, ready to retarget
Media budgets rent attention. Promotions, run properly, buy something you keep: consent-based first-party data, validated purchase behaviour, and the right to talk to those consumers again, on the channels they actually use. FIBRE® captures it cleanly, hands it to your CRM and puts it to work.
Capture
Consent-first sign-ups and validated purchase submissions across every campaign and market.
Understand
Participation, payout issuance and repeat behaviour reported live, per market, per retailer, per mechanic. Final voucher redemption sits with the code issuer, so we report what we can see.
Activate
Retarget participants across email, WhatsApp, SMS, push and consented ad-platform audiences, or export CRM-ready data for your own stack.
Consent-first by design
Opt-ins collected explicitly and documented, so the data you build is data you may use.
Validated, not claimed
Behaviour based on verified purchases and validated entries, not survey answers.
Your audience builds over time
Within your own campaigns and the consents each participant gave, your audience builds up over time, so each launch starts warmer than the last. Data stays inside your controller relationship and each market’s consent scope.
CRM-ready
Structured exports that drop into your existing marketing stack without a data project.
Retargeting on the channels consumers actually use
Email, WhatsApp, SMS, push and consented custom audiences on ad platforms, activated within the opt-ins each participant gave, per market. One campaign becomes the audience for the next.
Every message inside its consent
Channel opt-ins are captured separately and respected separately: a WhatsApp message goes only to people who said yes to WhatsApp. That discipline is what keeps retargeting an asset instead of a complaint.
Every receipt is a micro market study
FIBRE® reads the whole receipt, not just the promoted product: every line at SKU level, the full basket rather than the mere presence of your product. Aggregated across a campaign, entries become market research from real purchase evidence rather than claimed behaviour.
Who else is in the basket
Which competing products were bought in the same trip, and how often they sit next to yours.
Basket value around your product
Average basket value and size, per market and per retailer.
Cross-brand patterns
Which brands and categories your buyers combine, the raw material for partnerships and cross-promotions.
The basket around the promotion
How spend splits across categories, campaign by campaign, market by market.
All insights are delivered aggregated, from consented participants, GDPR-first on EU infrastructure. No panel to recruit, no claimed-behaviour bias: the receipt is the evidence.
From shared preferences to your systems
Is the data GDPR-compliant?
Capture is consent-first with documented opt-ins, EU processing and defined retention, built for GDPR from the start.
Who controls the data?
You do. You are the controller, we process on your instructions. Participant data from your campaigns is exportable to your systems at any time, within the consent, the purpose and the legal basis it was collected under.
What can we learn from receipt data?
Validated purchase behaviour: what was bought, where, how often, and how participants respond to mechanics over time. And because the full receipt is read, campaigns also report competitive purchases in the same trip, basket values and cross-brand affinities, aggregated and GDPR-clean.
Can we re-engage past participants?
Yes, consent permitting: past participants are the cheapest audience for your next campaign.
Can we retarget participants on WhatsApp?
Yes, where the participant opted in to WhatsApp communication: campaigns can re-engage via WhatsApp, email, SMS, push and consented ad-platform audiences, within each market's rules.
Related: The FIBRE® platform · Receipt validation
A receipt is not a yes-or-no question
A basic proof-of-purchase check answers whether your product appears on the receipt. FIBRE reads out every line — including your competitors’. Other providers read line by line too; what differs is whether it is included and what it costs. And which attributes get captured is yours to define.
- ✓Product description
- ✓SKU and EAN
- ✓Quantity per line
- ✓Unit price and line total
- ✓VAT rate per line
- ✓Retailer, location and date
- ✓Flavour and variety
- ✓Weight and fill quantity
- ✓Pack size and case unit
- ✓Variant and version
- ✓Promotional and value packs
- ✓Competitor products in the same basket
If your product differs by an attribute not listed here, that is the one we read. You define the target attributes, not us.
Proof of purchase, not proof of click
Where a mechanic requires proof of purchase, a reward is only ever issued against a till receipt FIBRE has read and verified. Reporting therefore counts purchases, not clicks.
- ✕Impressions
- ✕Clicks
- ✕Entries
- ✕Self-declared purchases
- ✓A verified till receipt
- ✓Item and quantity
- ✓Retailer and date
- ✓The full basket at SKU level
What we do not claim: incrementality or uplift against a baseline — that needs your own sell-out data. Comparison against your own figures on request. Where a client has confirmed a campaign’s commercial outcome to us in writing, we say so and name no figure: the figures belong to the client.
The platform →
Six real views from live operations: receipt check, rejected receipt, dashboard, customer file, builder, payouts.
Results →
What campaigns actually delivered, in numbers rather than adjectives.
Integrations & API →
Ready-made pages, embedded modules or API access from your own stack.
Security →
What IT and procurement check: data handling, access, encryption, incident process.
Trust Center →
Every major claim on this site with the evidence behind it.
Loyalty programmes →
Points on verified purchases, tiers and redemption on the same platform.
Who it activates →
Four audiences, four interfaces: consumers, retail, field teams, sellers.
Case studies →
Mechanic, markets and what actually happened — campaign by campaign.
Planning a multi-market promotion?
Send your campaign brief with the markets, mechanic and timing. You'll get back a fixed, priced proposal, not a sales call. Or ask for the capabilities deck.