Every campaign builds an asset: your own consumer data, ready to retarget
Media budgets rent attention. Promotions, run properly, buy something you keep: consent-based first-party data, validated purchase behaviour, and the right to talk to those consumers again, on the channels they actually use. FIBRE® captures it cleanly, hands it to your CRM and puts it to work.
Capture
Consent-first sign-ups and validated purchase submissions across every campaign and market.
Understand
Participation, redemption and repeat behaviour reported live, per market, per retailer, per mechanic.
Activate
Retarget participants across email, WhatsApp, SMS, push and consented ad-platform audiences, or export CRM-ready data for your own stack.
Consent-first by design
Opt-ins collected explicitly and documented, so the data you build is data you may use.
Validated, not claimed
Behaviour based on verified purchases and redemptions, not survey answers.
Your audience builds over time
Within your own campaigns and the consents each participant gave, your audience builds up over time, so each launch starts warmer than the last. Data stays inside your controller relationship and each market’s consent scope.
CRM-ready
Structured exports that drop into your existing marketing stack without a data project.
Retargeting on the channels consumers actually use
Email, WhatsApp, SMS, push and consented custom audiences on ad platforms, activated within the opt-ins each participant gave, per market. One campaign becomes the audience for the next.
Every message inside its consent
Channel opt-ins are captured separately and respected separately: a WhatsApp message goes only to people who said yes to WhatsApp. That discipline is what keeps retargeting an asset instead of a complaint.
Every receipt is a micro market study
FIBRE® reads the whole receipt, not just the promoted product. Aggregated across a campaign, entries become market research from real purchase evidence rather than claimed behaviour.
Who else is in the basket
Which competing products were bought in the same trip, and how often they sit next to yours.
Basket value around your product
Average basket value and size, per market and per retailer.
Cross-brand patterns
Which brands and categories your buyers combine, the raw material for partnerships and cross-promotions.
The basket around the promotion
How spend splits across categories, campaign by campaign, market by market.
All insights are delivered aggregated, from consented participants, GDPR-first on EU infrastructure. No panel to recruit, no claimed-behaviour bias: the receipt is the evidence.
From shared preferences to your systems
Is the data GDPR-compliant?
Capture is consent-first with documented opt-ins, EU processing and defined retention, built for GDPR from the start.
Who owns the data?
You do. Participant data collected in your campaigns is your asset, exported to your systems.
What can we learn from receipt data?
Validated purchase behaviour: what was bought, where, how often, and how participants respond to mechanics over time. And because the full receipt is read, campaigns also report competitive purchases in the same trip, basket values and cross-brand affinities, aggregated and GDPR-clean.
Can we re-engage past participants?
Yes, consent permitting: past participants are the cheapest audience for your next campaign.
Can we retarget participants on WhatsApp?
Yes, where the participant opted in to WhatsApp communication: campaigns can re-engage via WhatsApp, email, SMS, push and consented ad-platform audiences, within each market's rules.
Related: The FIBRE® platform · Receipt validation
Planning a multi-market promotion?
Send your campaign brief with the markets, mechanic and timing. You'll get back a fixed, priced proposal, not a sales call.