The numbers behind the claims.
What running European consumer promotions since 2010 adds up to.
Campaign, participant and distributed-value figures cover campaigns run since 2010 and are estimates. They cover the campaigns of the Competence Alliance and the people in it across that whole period — not only those run since 2016 under Promo Consulting Solutions GmbH, and not only those run on the FIBRE® platform. Distributed value covers cash payouts and the face value of digital vouchers and codes issued to consumers.
We never publish a client's confidential data, and never will yours. Under NDA, and only where that client has released it, we can walk serious prospects through a comparable campaign we have run.
Proof of purchase, not proof of click
Where a mechanic requires proof of purchase, a reward is only ever issued against a till receipt FIBRE has read and verified. Reporting therefore counts purchases, not clicks.
- ✕Impressions
- ✕Clicks
- ✕Entries
- ✕Self-declared purchases
- ✓A verified till receipt
- ✓Item and quantity
- ✓Retailer and date
- ✓The full basket at SKU level
What we do not claim: incrementality or uplift against a baseline — that needs your own sell-out data. Comparison against your own figures on request. Where a client has confirmed a campaign’s commercial outcome to us in writing, we say so and name no figure: the figures belong to the client.
The campaigns behind the numbers
Mechanics, markets and what happened: the case studies show how these results are produced.