A promotion has four audiences, not one.
The brand briefs it, the consumer takes part. Three more groups decide whether it works at the counter — and most platforms give them nothing.
Four loops. Each one has its own interface, its own verification and its own payout — and they all report into the same place.
Claim and come back
Sign up, get the pack, prove the purchase, come back for the next one.
What sits under it
Receipt validation, seven-layer fraud screening and payout in minutes. This is the loop every promotion platform covers, and for most of them it is the only one.
A reason to care
Issue or accept the coupon, clear it, get paid for every verified handover.
Why it changes the shelf
A retailer earning on the campaign treats it as their campaign. That buys facing, staff attention and a second display — none of which can be ordered through a media plan.
Paid on results
Shifts assigned in an app, every handover verified on the spot.
What stops
Handovers written on a sheet and typed up on Monday. Settlement runs on verified results instead of hours claimed, so the brand stops paying for a report it has no way to check.
The other half of the market
Weekly tasks, upload the proof, own dashboard, own payout.
Who this reaches
Kiosks, small groceries and market stalls: no chain IT, no head office to sign a national deal. Across much of Europe they are half the retail market, and usually they are not in the plan at all.
A campaign fails at the counter, not in the brief
The code will not clear
Because nobody scoped the till.
Nobody knows what happened
Handovers on a sheet, typed up on Monday.
The kiosk never heard of it
So the product stays at the back of the shelf.
None of that is fixed by better software for the brand. It is fixed by giving the other three a system too: four interfaces, four kinds of verification, four payout routes, but one campaign logic and one report.
Frequently asked questions
Do we have to activate all four groups?
No. Most campaigns use two of them. The point is that the other two are available without a second supplier, a second contract and a second integration, and that adding one later does not mean rebuilding the campaign.
Who employs the promotion staff?
Field teams are contracted per market through the local delivery network. FIBRE is the layer that assigns the shifts, verifies each handover and settles on results, whether the team is ours, the agency of the brand, or staff the retailer provides.
How does a kiosk or a cafe actually get paid?
Through the same payout machinery that pays consumers: per verified event, per market, on the local payment rail. The venue registers itself, every payment is tied to a verified handover or a completed task, and the whole chain stays auditable.
The platform →
Six real views from live operations: receipt check, rejected receipt, dashboard, customer file, builder, payouts.
Results →
What campaigns actually delivered, in numbers rather than adjectives.
Integrations & API →
Ready-made pages, embedded modules or API access from your own stack.
Security →
What IT and procurement check: data handling, access, encryption, incident process.
Trust Center →
Every major claim on this site with the evidence behind it.
Data & insights →
Zero-party data from sign-up, first-party purchase data from the receipt.
Loyalty programmes →
Points on verified purchases, tiers and redemption on the same platform.
Case studies →
Mechanic, markets and what actually happened — campaign by campaign.
Which of the four does your campaign actually need?
Send the mechanic and the markets. You get back a concrete answer on which groups have to be activated and what that costs.