Estonia: which prize promotions have to be registered?
Only above a threshold. Below a set prize-fund value the registration requirements do not apply; above it, you register with the Tax and Customs Board before launch.
Rated: manageable
Planning effort, not legal risk, and not legal advice. Before every launch the mechanic is confirmed by a law firm admitted in the market.
In detail
Allowed without a free-entry route; small games run permit-free
Registration with the Tax and Customs Board above a set prize-fund threshold
22 % gambling tax on prize funds above €10,000; below that the prizes are taxed at the organiser as a gift, at 22/78 or 28.21 % in 2026, so staying under the threshold removes the registration, not the tax
Skill games stay permit-free only if the sole prize is another go at the game
Estonia separates commercial lotteries by prize-fund value: below a set threshold the registration requirements of the Gambling Act do not apply; above it, the lottery is registered with the Tax and Customs Board before launch and the prize fund carries gambling tax. Staying below the threshold removes the registration, not the tax: below it the prizes are taxed at the organiser as a gift, at a rate that in 2026 sits above the gambling tax rate. Estonia is still one of the most predictable markets, provided the thresholds are respected and Estonian-language terms are published. The exact figures, and which side of them a promotion should sit, are settled with the licensed local lawyers of our network before each launch. Status: mid-2026.
What this means for your campaign
Decide the prize fund deliberately above or below the threshold. Below it the registration falls away, the taxation does not.
All 41 markets side by side
The permit check puts all 41 markets side by side and adds up the effort for your market selection. The full legal sources are on the market rules overview.
Planning a campaign in Estonia?
Tell us the mechanic, the markets and the date. You get a fixed-price concept back within three business days, including the permit route per market.