Trial that gets measured, retail that gets connected
Most sampling budgets vanish without a trace: products handed out, nothing learned. We run digital-led sampling and couponing that tracks every pack to a person, and we connect it to the till, in modern trade chains and traditional trade alike.
Every sample request, screened before it ships
Eligibility, duplicate and fraud checks clear each request before a free sample is dispatched. Illustrative.
Digital-led product sampling
Sample points with sign-up journeys, code or receipt-validated redemption, and follow-up mechanics that turn a free pack into a first purchase. Every sample is attributable: who, where, and whether they came back. Pay-per-trial models available, so you fund verified trial, not distribution.
Couponing & redemption
Digital coupons issued through campaign sites, CRM or on-pack, redeemed at the shelf and tracked through to clearing. Full redemption reporting per market, per retailer, per campaign.
Retail chain integration
We interface directly with major retail chains: register-level integration, redemption at the till, and the unglamorous part that decides success, funding flows and reconciliation with each retailer. One campaign logic, cleanly settled across every chain involved.
A platform for traditional trade
Independent outlets, kiosks and small-format stores don't have chain IT, so we bring the platform to them: lightweight onboarding, mobile redemption and the same tracking and settlement the big chains get. Your campaign reaches the whole market, not just the organised half.
From handed out to accounted for
Every pack has a journey
Sign-up, redemption, validation, follow-up. Sampling becomes a dataset, not a giveaway.
The till is the truth
Integration at the register means redemptions are real, reconciliation is clean, and retailers stay happy partners.
One system, both trades
Modern trade chains and traditional trade outlets run on the same campaign logic and the same reporting.
Frequently asked questions
How is digital sampling different from simply handing out free samples?
Every sample is claimed through a registered journey, so redemption is verifiable and, with consent, the participant can be contacted afterwards. Instead of an unmeasured giveaway you get redemption rates and a consented audience.
Can samples be redeemed in physical stores?
Yes. Redemption can run at the point of sale through voucher codes checked at the till, so retailers reconcile against real transactions rather than estimates.
In which markets can sampling campaigns run?
Across the 41 European markets FIBRE covers. Terms and any local requirements are reviewed by an independent licensed attorney in each market before launch.
Planning a multi-market promotion?
Send your campaign brief with the markets, mechanic and timing. You'll get back a fixed, priced proposal, not a sales call.