Trial that gets measured, retail that gets connected
Most sampling budgets vanish without a trace: products handed out, nothing learned. We run digital-led sampling and couponing that tracks every pack to a person, and we connect it to the till, in modern trade chains and traditional trade alike.
Every sample request, screened before it ships
Eligibility, duplicate and fraud checks clear each request before a free sample is dispatched. Illustrative.
Digital-led product sampling
Sample points with sign-up journeys, code or receipt-validated redemption, and follow-up mechanics that turn a free pack into a first purchase. Every sample is attributable: who, where, and whether they came back. Pay-per-trial models available, so you fund verified trial, not distribution.
Couponing & redemption
Digital coupons issued through campaign sites, CRM or on-pack, redeemed at the shelf and tracked through to clearing. Full redemption reporting per market, per retailer, per campaign.
Retail chain integration
Redemption at the register is never an off-the-shelf connector. It is a project with the specific chain, and we scope it as one: what the register can read, who carries the reimbursement, how each transaction reconciles. Where a chain supports it, the coupon clears at the till and settles directly with the retailer. Where it does not, the same campaign runs on receipt validation instead, with nothing to install on the retailer’s side. One campaign logic either way.
A platform for traditional trade
Independent outlets, kiosks and small-format stores don't have chain IT, so we bring the platform to them: lightweight onboarding, mobile redemption and the same tracking and settlement the big chains get. Your campaign reaches the whole market, not just the organised half.
Three ways a sample reaches a person
A sampling campaign is decided at the moment the pack changes hands. FIBRE® runs three routes to that moment.
Collected at the store they choose
The participant picks the chain, gets a single-use coupon, and collects the pack on their next shop.
How the store fits in
The store is paid for every verified handover, so the retail network does the distribution. No stand to book, no shift to staff, and the coupon works exactly once.
Handed over at a partner venue
Cafés, bakeries and kiosks sign themselves up in about two minutes and are paid per verified sample.
What they need
No hardware, no contract, nothing to pay. They get a counter card and a QR code and scan with the phone they already own. The guest buys a coffee and gets the product with it.
Given by a person
Promotion staff hand the product over in the field, with every handover verified on the spot.
When it is worth the cost
Shifts are assigned in an app and the team is settled on results rather than on hours claimed. Worth spending where the human moment is the whole point.
Three routes, three different people: the planned shopper, whoever happens to be out that afternoon, and the one who would never have signed up online.
From handed out to accounted for
Every pack has a journey
Sign-up, redemption, validation, follow-up. Sampling becomes a dataset, not a giveaway.
The till is the truth
Integration at the register means redemptions are real, reconciliation is clean, and retailers stay happy partners.
One system, both trades
Modern trade chains and traditional trade outlets run on the same campaign logic and the same reporting.
Frequently asked questions
How is digital sampling different from simply handing out free samples?
Every sample is claimed through a registered journey, so redemption is verifiable and, with consent, the participant can be contacted afterwards. Instead of an unmeasured giveaway you get redemption rates and a consented audience.
Can samples be redeemed in physical stores?
Yes. Redemption can run at the point of sale through voucher codes checked at the till, so retailers reconcile against real transactions rather than estimates.
In which markets can sampling campaigns run?
Across the 41 European markets FIBRE covers. Terms and any local requirements are reviewed by an independent licensed attorney in each market before launch.
Do we need promotion staff in the field?
Not necessarily. A sample can be collected at a retail chain the participant chooses, at a partner venue such as a café or a kiosk, or from promotion staff at a stand. Most campaigns combine two of the three. Staffed distribution is the most expensive route, so it is worth spending where the human moment actually adds something.
How do cafés, bakeries and kiosks join a campaign?
They register themselves on a partner portal in about two minutes, with no hardware, no contract and no cost on their side. They receive a counter card and a QR code, scan with the phone they already have, and are paid per verified sample.
The platform →
Six real views from live operations: receipt check, rejected receipt, dashboard, customer file, builder, payouts.
Results →
What campaigns actually delivered, in numbers rather than adjectives.
Integrations & API →
Ready-made pages, embedded modules or API access from your own stack.
Security →
What IT and procurement check: data handling, access, encryption, incident process.
Trust Center →
Every major claim on this site with the evidence behind it.
Data & insights →
Zero-party data from sign-up, first-party purchase data from the receipt.
Loyalty programmes →
Points on verified purchases, tiers and redemption on the same platform.
Who it activates →
Four audiences, four interfaces: consumers, retail, field teams, sellers.
Case studies →
Mechanic, markets and what actually happened — campaign by campaign.
Planning a multi-market promotion?
Send your campaign brief with the markets, mechanic and timing. You'll get back a fixed, priced proposal, not a sales call. Or ask for the capabilities deck.