Enter & Win: a code promotion built for the Swiss market

The brief. Drive purchase frequency for Stimorol in Switzerland with a mechanic exciting enough to influence purchase behaviour at the shelf, and clean enough to survive Swiss promotion law.

The mechanic. An on-pack code instant-win: consumers bought Stimorol, entered the code from the pack and found out immediately whether they had won, with no receipt required. A meet-and-greet with a well-known Swiss musician was the headline prize to raise attention and participation, alongside a run of instant wins over the campaign period so that entering felt worthwhile.

The execution. Campaign site, code validation, winner handling and prize fulfilment ran end to end on our platform, with compliance and T&Cs localised for the Swiss market.

The result. Over 35,000 unique participations across the campaign period, run cleanly under Swiss promotion law from first entry to final prize handover.

Want the mechanics behind it for your brand? See how we build promotion mechanics or send us your objective.

Note: for confidentiality reasons we describe only released campaign details. Volumes, internal metrics and confidential performance data are published only with the explicit approval of our clients. For serious enquiries, and where the client has agreed, we can discuss a comparable campaign in detail.