FIBRE®Platform

The engagement platform built for Europe's rules

Anyone can run a promotion in one country. FIBRE® runs it in 41, with the receipt validation, fraud screening and market-specific compliance already inside the platform. Idea to live campaign in as little as 48 to 72 hours once your brand is onboarded.

FIBRE glass icosahedron emblem
Why FIBRE®

The industry makes you choose. FIBRE® doesn't.

Flexibility or compliance. Speed or security. Quality or affordability. FIBRE® delivers all four, on one platform and under one agreement.

F

Flexibility. Any mechanic, any market, any format.

I

Insight. Real-time analytics and CRM-ready consumer data.

B

Built-in compliance. Market-specific compliance across 41 markets.

R

Risk control. Receipt validation and fraud prevention integrated.

E

Economical. One platform replaces the vendor patchwork: agency, technology, validation and legal, in every market.

FIBRE, the consumer engagement platform
Capabilities

Everything a campaign needs, in one system

Receipt validation

1,000+ receipt formats, read by AI

Automated purchase checking at 95.5% validation accuracy in a benchmark, from German supermarket thermal paper to Italian e-receipts. Clear cases approved in minutes.

FIBRE Shield™

Seven layers between you and fraud

FIBRE Shield™, our fraud defence stack, screens every entry across seven layers: IP address checks, behavioural analysis, layout analysis, document analysis, detection of computer-based editing, textual analysis, and online fraud detection. Fraud is blocked before it costs you a prize.

Mechanics

Every mechanic, one system

Instant win, cashback, prize draws, vouchers, learning modules and games, with ready-to-use web and app interfaces in every market language.

Dashboard

Know your ROI while it happens

Participation, redemption rates and engagement update in real time. Shift budget mid-campaign instead of learning what happened afterwards.

Data

Consumer data you can actually use

GDPR-compliant participant data syncs straight into your CRM, consented, structured and ready for re-engagement.

Reliability

Built for launch-day traffic

Built for high platform availability and load-tested for TV-spot spikes. Your campaign stays up when the audience shows up.

Process

How FIBRE® powers every campaign

Plan & configure

Tailored setup with pre-configured templates, legal compliance packs and modular components. Structured right from day one, no costly rework.

Launch fast

Once onboarded, go live in as little as 48 to 72 hours with a ready-to-run framework, whether it's cashback, prize draws or learning modules.

Automate & validate

AI-driven receipt validation, real-time participant tracking and automated workflows, so the participant never feels the machinery.

Measure & optimise

Live dashboards and in-depth analytics. Adjust instantly, refine engagement and optimise ROI throughout the campaign.

FIBRE Shield™: fraud prevention with a name

FIBRE Shield™ uses several independent detection layers. Each layer assesses different risk signals; suspicious entries are blocked or routed to manual review. You focus on your promotion. We handle the fraud risk.

A FIBRE consumer promotion running on a phone
Illustrative campaign, fictitious brand
The consumer side

What your customers actually see

A branded campaign in their language, on their phone: pick a product, enter with a code or a receipt, win on the spot. The experience is yours end to end, the platform underneath is FIBRE®.

The analytics dashboard

What you see while the campaign runs

Recreated views of the FIBRE® analytics dashboard. Layout and metrics match the live product; the figures shown are sample data for illustration, not the results of a specific campaign. Clients see their own numbers in real time, per market and per campaign.

Illustrative FIBRE dashboard KPI tiles with sample data: valid receipts, duplicates blocked, average processing time, week-on-week growth

The campaign at a glance: validation, fraud interception, speed and growth. Sample data for illustration.

Illustrative FIBRE dashboard chart with sample data: daily participations of a campaign rising over six weeks, with 7-day rolling average
Daily participations with 7-day rolling average. Sample data.
Illustrative FIBRE dashboard heatmap with sample data: submissions by weekday and hour of day
Submissions by weekday and hour. Sample data.
Selected brands from 16 years of campaigns and operations
Alpina tetesept Kaspersky Porsche Bayer Sony Vodafone Samsung L'Oréal LG Stimorol Audi Aspirin Homann Merz Frey Metylan DTFB expert Bepanthol
The ecosystem

One platform, six moving parts

FIBRE®
Dashboard
Cashback
Gamification
Receipts
Insights

FIBRE®

Cashback, vouchers, gamified learning and basket insights in one AI-powered platform.

The third thing

Promotion software is easy to find. Someone who runs the whole thing is not.

SaaS tools give you a builder and wish you luck with the rest. Agencies give you a campaign and start over every time. FIBRE® is the third thing: one platform that builds, validates, pays out, complies and remembers, across 41 European markets, EU and non-EU, with one team that answers the phone.

The FIBRE® family

One platform, three named things

FIBRE®Brand Hub

Campaign management and brand configuration

The always-on destination

Where all of a brand's promotions, games and rewards live, behind a single sign-up, staying live between campaigns.

Explore Brand Hub →

FIBRE®Engine

Validation, rules, fraud and reward infrastructure

The machinery behind any front end

Receipt validation, win logic, cashback payouts, coupon control and winner handling.

Explore Engine →

FIBRE®Guarantee

Compliance, security and operational assurance

The legal and liability layer

Terms, permits, prize tax and winner obligations, carried by us, per market.

Explore Guarantee →

How we compare

Three ways to run a promotion. One survives procurement.

CapabilityFIBRE®Agency networkSelf-service tool
Launch time48-72h8-12 weeksdays, DIY
Legal compliance, 41 markets✓ built inper-market briefs✕ your problem
Automated receipt validationoutsourcedbasic
Fraud prevention✓ FIBRE Shield™, seven layersvaries
One contract, all marketstool only
Winner handling & fulfilment✓ end to end
Fixed all-inclusive price✕ open-endedlicence + hidden ops
Real-time reportingend-of-campaign
FAQ

Common questions about FIBRE®

How does FIBRE® ensure legal and regulatory compliance?

FIBRE® ships with market-specific compliance packs: terms drafted and reviewed by the licensed attorneys of our coordinated network, plus the filings each market requires, prepared before launch. Competence Alliance is not a law firm and does not itself give legal advice; we manage the network and coordinate the engagement.

What makes FIBRE® different from agencies or other promo tools?

FIBRE® unites marketing, legal, IT and analytics in one platform, removing the need for multiple vendors and reducing cost and delay.

How quickly can I launch a campaign?

For onboarded brands, setup takes minutes and campaigns go live within 48 to 72 hours. First-time brand onboarding (contracts, brand assets, data setup) comes before that clock starts and is scoped individually; depending on your systems it can take a few weeks.

Can I run campaigns in multiple countries?

Yes. FIBRE® supports local, regional and pan-European campaigns and adapts each promotion to local legal and cultural requirements, with multiple languages and currencies.

How secure is FIBRE® with consumer data?

FIBRE® supports GDPR-compliant data processes, automated receipt validation and anomaly detection, so participant data is processed in a structured way and campaigns are protected against misuse.

Do I need technical expertise to use it?

No. Modular components and an intuitive interface let marketers set up campaigns without heavy IT involvement.

Can I use only some modules?

Yes, FIBRE® is fully modular. Pick only the components you need.

See a real campaign, live

Ask for a guided walkthrough of a live campaign.

Ask for a walkthrough Send a campaign brief →