Compliance that speeds you up
Promotion law differs in every European market. We manage a coordinated network of licensed attorneys and specialised law firms that covers everything from GDPR to region-specific promotional rules, and it works as a standalone service: you can access this legal expertise on its own, with or without the FIBRE® platform.
Competence Alliance is not a law firm and does not provide legal advice. Legal advice, terms and permit filings come from the independent, licensed attorneys in our network in the relevant market.
From drafting to approval, accurate in every market
From drafting and translating Terms & Conditions to securing local approvals and providing on-demand legal expertise, we help campaigns run smoothly and accurately, in line with the applicable requirements in each market.
Terms & Conditions: drafting, reviewing, translating
Clear, market-ready T&Cs tailored to your campaign mechanics, drafted, reviewed and finalised by the licensed attorneys in our international network. From full legal drafting to targeted edits, every set is localised for clarity and approved in-region by qualified counsel.
Local campaign registration & ministry liaison
Licensing, local registrations and formalities, coordinated with regulatory bodies so you don't have to. With our in-market legal partners, sweepstakes and competitions are backed by local authority approvals whenever needed. The rules per market are summarised in our market-by-market overview.
Multilingual content you can trust
From Finnish to Greek, Polish to Portuguese: precise language and cultural nuance in every campaign asset, from legal copy to marketing messages, consistent and accurate in every market.
Specialised legal support, whenever you need it
All legal advice is delivered by a vetted network of experienced, licensed marketing and promotional law firms: fast, region-specific counsel, campaign registrations and localised drafting. We manage the network and the process; the attorneys provide the advice, without the overhead of an in-house legal department.
Need only our legal expertise? No problem.
The service works independently: direct access to the licensed legal specialists in our network for Terms & Conditions, campaign registrations or copy translations, with Competence Alliance coordinating the engagement end to end. You only get what you need, nothing extra, delivered with the same precision, speed and reliability you'd expect from our full-service campaigns.
Compliance is a cycle, not a one-time task
Covered from planning to post-campaign
Regulate & prepare
Compliance requirements defined from the start: campaign goals mapped against local and international law, prize structures legally verified, registrations completed before launch.
Monitor & prevent
Campaign activity tracked in real time with advanced validation tools, so irregularities are detected early, fraudulent claims prevented and prize allocation stays transparent and verifiable.
Protect & enforce
Built-in checks for terms, data usage, prize fulfilment and participant eligibility, including "no purchase necessary" setups where buy-to-win campaigns are restricted.
Learn & improve
Post-campaign insights that strengthen future activations, informed by regulatory trends and our work with authorities such as Milli Piyango.
No campaign prohibited by a regulator
To our knowledge, no campaign we have coordinated has been prohibited by a regulator or court in 16 years of multi-country promotions. Prize taxation, ministry filings, age gates and disclosure rules are settled before launch, so nobody litigates them after.
The same expertise, built into the platform
Inside the platform, this expertise becomes FIBRE Guarantee: pre-approved compliance packs per market, carried by us. Standalone or built in, it's the same legal muscle.
Your guide to legal requirements, data security and risk control
Why is legal compliance in marketing non-negotiable?
Because the cost of getting it wrong isn't just financial, it's reputational. From data privacy to prize draw regulations, every jurisdiction has its own rules. Through our network of licensed attorneys we get the legal maze handled, so campaigns launch quickly, stay compliant and protect the brand without limiting creativity.
Can I run the same campaign in multiple countries?
Yes, but each country has its own legal flavour. The licensed attorneys in our network work through the fine print; Competence Alliance coordinates the mandate and builds the campaign around their advice.
What legal mistakes do brands most often make?
Unclear terms and conditions, ignored country-specific regulations, and mishandled customer data. The licensed attorneys in our network spot and fix these before launch.
Does compliance slow down creativity?
Not with us. We work hand in hand with creative teams so ideas are compliant from day one, no legal bottleneck at launch.
How do you keep a campaign compliant across all markets?
Every step is reviewed against local frameworks: T&Cs drafted and validated per market, mechanics checked against regulatory standards, consumer journeys and disclaimers reviewed, data handling aligned with GDPR, and local counsel engaged for jurisdiction-specific requirements.
Do compliance checks delay launches?
No. The legal process is integrated into campaign planning from day one, which means faster approvals and smoother rollouts without last-minute surprises.
Note: Competence Alliance is not a law firm and does not itself provide legal advice. All legal advice is rendered by independent, licensed attorneys and law firms within our coordinated partner network. Competence Alliance manages this network and coordinates engagements, project management and delivery.
Planning a multi-market promotion?
Send us the market list. Our attorney network will assess what applies where, platform or no platform.