The craft behind campaigns that actually run
Platforms don't answer winner e-mails, source and ship the prizes or talk a promotion through retail. People do. This is our service layer: fifteen years of concepting, operating and fulfilling promotions at retail scale, with prizes and cashback delivered to consumers across markets.
Use us as a sparring partner before you commit
Before budgets are locked and creative starts, the right questions save months. Three conversations worth having early:
Which mechanic pays for your goal
Cashback, instant win, prize draw and sampling each reward a different behaviour. We help you pick the one that pays for exactly the behaviour you need: first purchase, repeat, basket size or data. How to choose →
Will your idea run in your markets?
The same mechanic can be free to run in one market and permit-bound in the next. We assess feasibility market by market; where legal review is needed, independent licensed attorneys advise and Competence Alliance coordinates. Rules by market →
A priced concept in 3 business days
Send a brief and get back a complete, fixed-price concept: campaign mechanic, target markets, compliance approach, operating model, indicative timeline and price. Send your brief →
Exciting for them, effortless for you
Six jobs nobody on your team wants to own
Concept & mechanics design
We translate a sales objective into a mechanic that changes behaviour at the shelf, and that survives legal review. The concept that excites marketing is the one that launches.
Campaign builds & journeys
Campaign sites, winner portals and consumer journeys, designed and built on FIBRE®'s ready-to-use interfaces, in every market language.
Winner handling & verification
Selection documented and auditable, winners verified and notified, formalities completed per market. The part that ruins campaigns when it's improvised.
Prize sourcing & fulfilment
From 2-for-1 leisure vouchers for 1,000+ destinations to money-can't-buy experiences: sourced, shipped or delivered digitally, with the paperwork done right.
Consumer support, 20+ languages
Participants get answers in their language, quickly. Moderation, complaint handling and support across every market of the campaign.
Reporting & analysis
Live dashboards during the campaign, a clean end-of-campaign analysis afterwards, including year-on-year benchmarking where we run the brand repeatedly.
Unforgettable for consumers. Uneventful for your team.
Instant wins, cashback, incentives, code promotions and sampling, executed for brands like Stimorol, tetesept, Lotus Biscoff and HP. The consumer remembers the moment; your team remembers that nothing escalated.
The unglamorous parts, done properly
This is where promotions succeed or fail, and it's what we've built our reputation on.
Build
Campaign websites, portals and digital journeys on FIBRE®'s ready-to-use interfaces.
Operate
Live campaign operations, participant support and moderation across markets and languages.
Fulfil
Prize sourcing, shipping, digital rewards and payout, with the paperwork done right.
Report
Live dashboards during the campaign and a clean end-of-campaign analysis afterwards.
Each mechanic has its own deep dive: instant win & prize draws · cashback & rebates · receipt validation · sampling & retail activation. This page is about the service that runs them.
FIBRE® platform
The technology: validation, win logic, payouts and dashboards. The platform →
Legal compliance service
Terms, permits and counsel from the licensed attorneys in our network, coordinated by us. The service →
Promotional expertise
The people: strategy, operations, winners, prizes and support, end to end.
Frequently asked questions
Is Competence Alliance only a software provider?
No. Campaign strategy, build, winner handling, prize fulfilment and consumer support are part of the service. The platform is the tooling underneath, not the whole offer.
Who answers questions from participants?
Consumer support handles participants in their own language, across 20+ languages, from entry questions to payout status. Your brand team does not become the hotline.
Who takes care of winners and prize fulfilment?
Winner notification, identification, prize dispatch and the documentation each market requires are handled per market, coordinated with the licensed attorney admitted there.
Have a brief?
Send it over. You get back a complete, fixed-price concept: campaign mechanic, target markets, compliance approach, operating model, indicative timeline and price. No pitch deck, no sales theatre.